NFP Peak Body (Logistics) - Wayfinder Program Community Engagement & Comms – Melbourne, Sydney, Brisbane

Client: Australian Logistics Council (ALC)

Timeline: July 2024 – Current

The Australian Logistics Council engaged Wander to provide community engagement and marketing support for the Wayfinder program, a national initiative aimed at increasing the number of women in the supply chain industry. Wayfinder hosts annual events in Melbourne, Sydney and Brisbane, bringing together industry leaders, partners and participants to showcase opportunities and build stronger female representation in the sector.

Wander’s role centred on relationship building and targeted engagement with a wide network of stakeholders, including government agencies, service providers, Aboriginal corporations, women’s groups and community organisations. Through this work, we encouraged greater participation and ensured Wayfinder was able to reach women from across different stages of life, including older women, students, culturally and linguistically diverse women and First Nations women. This broadened the program’s inclusivity and reflected the diversity of Australia’s workforce.

Alongside engagement, Wander delivered a full Wayfinder rebrand and developed a suite of high-quality communications and marketing materials. These included promotional graphics, digital assets and print collateral, designed to strengthen visibility and provide the program with a consistent, professional identity. By aligning communications with engagement efforts, we created a strong and recognisable platform for Wayfinder to share its message.

The outcomes of this work have been significant. The program has expanded its audience reach, strengthened its profile and built stronger connections with stakeholders. By combining relationship-driven engagement with strategic communications and marketing, Wander has helped Wayfinder increase its impact and ensure its events and initiatives continue to grow as inclusive, national showcases for women in the supply chain industry.

See the rebrand here.