Capturing Change Through Narrative Case Studies

Not every outcome can be measured in numbers. Some of the most powerful results of a project are found in people’s stories, in how their lives, confidence, or opportunities have changed. That’s where narrative case studies come in.

A narrative case study is a creative way to capture social impact. It focuses on real people and real experiences to show how a project made a difference. This approach helps turn outcomes into stories that others can see, feel, and connect with.

At Wander, we use narrative case studies as a flexible, meaningful way to showcase impact and bring projects to life.

Why Stories Matter in Evaluation

Data shows the scale of change; stories show its heart. Narrative case studies reveal the human side of outcomes, highlighting shifts in confidence, connection, or opportunity that numbers alone can’t express.

They also make impact memorable. When someone reads or watches a story that feels real, they understand why the project mattered. They connect emotionally, not just intellectually. This connection builds trust, understanding, and pride - both for those who took part and those who supported it.

What a Narrative Case Study Can Do

A good narrative case study doesn’t just record change, it brings it to life. It captures the “before” and “after” of a person’s experience, showing how involvement in a project shaped their perspective, opened new doors, or inspired others to do the same.

These stories can take many forms:

• Written reflections that unfold a personal journey

• Short videos where people share their own words and energy

• Photo essays that quietly show transformation over time

  
  

Each format becomes a different kind of window into impact - and together, they create a living record of the change that took place.

Why This Approach Works

Narrative case studies are flexible and creative, which makes them ideal for regional projects. They capture place, people, and progress in a way that feels genuine and grounded.

They also have lasting value. A well-crafted story can strengthen future funding applications, support community reporting, or inspire others to take part. It’s not only an evaluation tool, it’s a communication tool — one that helps others see the outcomes instead of just reading about them.

At Wander, we help organisations uncover the stories within their work, shaping them into narratives that reflect both achievement and heart.

The Power of Story

When you share the story of change, you help others believe in what’s possible. Narrative case studies don’t just prove results; they deepen connection, strengthen reputation, and leave a legacy of impact that continues long after the project ends.

Because in the end, it’s not just about showing what happened. It’s about capturing why it mattered.